Build Back Links to Your Site the Easy Way

By Craig Ritsema

If other websites link to your site, then not only do these back links increase your site's popularity, they also increase its PageRank (PR) with the Google Search Engine. So, having back links or outside links linking to your site is an important factor in increasing your site's traffic – the more back links, the merrier.
One of the easiest methods of building page links would be to start your own blog and post snippets on it that link to your site. It is additional work, but well worth the effort.
Another way of increasing back links is to post on forums that are relevant to your site's content and include a link to your website in your forum signature. That way you are addressing people who may be interested in your site, plus you are building back links as well.
The third method of increasing back links is to write articles and submit them to reprint directories. At the end of each article you must include a resource box that talks about your site and has a link to it. When another web publisher picks up your article for reprinting, he will publish the article with the resource box intact and this will increase your back links.
If you are selling a product then you must consider setting up an affiliate program. In an affiliate program, you enroll partners (just like franchisees) and they place your product for sale on their website. Of course, they have to plant a code given by you to connect to your site. As you begin getting more affiliates, your product sales will increase along with your back links. Remember that you have to pay the affiliates a certain percentage only if your product is sold from their site and not for displaying it.
Another way to increase back links is to form link exchanges with other sites. For example, if you are selling herbs then you must approach websites who are in the healthcare and fitness industry and inform them about your site and the mutual advantages of exchanging links. One neat way to attract other sites to exchange links with you would be to publish "How To" articles on your website – "How To" articles are in demand and if you have well written pieces on your website, even big companies will share links with you. Other content will work too, provided their quality is good.
Any website that agrees to link to you; will want a link back to them, which is natural. While exchanging links, remember to go with sites that have rich and meaningful content and are not skeleton sites that indulge in exchanging links without publishing worthy content.
If you adopt the methods outlined above, you will surely succeed in increasing back links to your site, which will go a long way in increasing your site's popularity.